Hello, I'm

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I scale complex B2B2C platforms and operations with validated product strategy and efficient technical design.

10+ years building and scaling B2B2C SaaS in regulated industries, with 8+ years leading end-to-end product design and operations in close partnership with business and engineering.

I've turned complex requirements into scalable systems that accelerate delivery and reduce risk, from 0-1 development to 10x growth.

⚙️ Design Systems

⚙️ Design Systems

⚙️ Design Systems

🔍 Research & Discovery

🔍 Research & Discovery

🔍 Research & Discovery

💡 Workshop facilitation

💡 Workshop facilitation

💡 Workshop facilitation

🤝 Stakeholder management

🤝 Stakeholder management

🤝 Stakeholder management

🌱 Mentorship

🌱 Mentorship

🌱 Mentorship

🤖 MCP & AI Automation

🤖 MCP & AI Automation

🤖 MCP & AI Automation

Featured projects

Unlocking enterprise scaling with a unified System that enabled 75% faster, 50% less buggy delivery.

Verso

RegTech Design System

Enterprise

DesignOps

UX Strategy

AI & MCP

Verso

RegTech Design System

Enterprise

DesignOps

UX Strategy

AI & MCP

Verso

RegTech Design System

Enterprise

DesignOps

UX Strategy

AI & MCP

Restoring client confidence and productivity with patient UX that increased retention by 30% and therapy adoption by 50%.

SmartHealth

Healthcare B2B2C SaaS

Startup

UX Strategy

CI/CD

Value recovery

SmartHealth

Healthcare B2B2C SaaS

Startup

UX Strategy

CI/CD

Value recovery

SmartHealth

Healthcare B2B2C SaaS

Startup

UX Strategy

CI/CD

Value recovery

Cutting support load with user-validated workflows that reduced tickets by 60%.

AreaRGS

Enterprise Resource Planning platform

Scaleup

RegTech

Lean UX

Research & Discovery

Service Design

AreaRGS

Enterprise Resource Planning platform

Scaleup

RegTech

Lean UX

Research & Discovery

Service Design

AreaRGS

Enterprise Resource Planning platform

Scaleup

RegTech

Lean UX

Research & Discovery

Service Design

Community involvement

GOV.UK Design System Day 2023

Selected panelist at GOV.UK's flagship event.

GOV.UK Design System Day 2023

Selected panelist at GOV.UK's flagship event.

GOV.UK Design System Day 2023

Selected panelist at GOV.UK's flagship event.

Codemotion

Booth exhibitor at the Indie Games showcase with Houndr.

Codemotion

Booth exhibitor at the Indie Games showcase with Houndr.

Codemotion

Booth exhibitor at the Indie Games showcase with Houndr.

Salon XVIII

Featured artist at the University of the Arts London end of year showcase.

Salon XVIII

Featured artist at the University of the Arts London end of year showcase.

Salon XVIII

Featured artist at the University of the Arts London end of year showcase.

Design Research Society 2022 - Bilbao

Contributor for I-Lab's panel and research paper.

Design Research Society 2022 - Bilbao

Contributor for I-Lab's panel and research paper.

Design Research Society 2022 - Bilbao

Contributor for I-Lab's panel and research paper.

London College of Communication mentorship

Group professor and foundation year individual tutor.

London College of Communication mentorship

Group professor and foundation year individual tutor.

London College of Communication mentorship

Group professor and foundation year individual tutor.

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