About me
Simon Diff is short for Simone Di Fresco (See-MOH-neh Dee Fres-coh).
Born in Rome, shaped in London, refined across Europe. My eclectic cultural and professional background has made me a pragmatic and flexible Designer, mentor, and leader.
Fun facts
Former English teacher (in kindergartens and universities) and… Zumba instructor.
My two cats and dog consider themselves cc'd in every video meeting I'm in.
Most prolific facilitator in Europe’s largest PA innovation program.
Owner of the largest collection of flamingo-themed stuff you will ever know.
The Demo
In another universe I’m a software engineer. In this one, I’m a designer who kept the technical wiring.
I started this path as a kid in the ’90s, tinkering with PCs and Web 2.0. If I could inject HTML, CSS, or JavaScript into something, it became an experiment. MSN and MySpace were my flashy playgrounds.
The full release
Curiosity for systems and interaction took me to the London College of Communication, where I explored tactile print, data visualization, and teaching.
Building on that foundation, I stepped into the fast and high-learning world of startups and scaleups. My practice shaped product success, as I became business and engineering's trusted partner in design.
Growth is still the name of the game for me: learning fast, helping teammates level up, building operations that scale, and crafting products that keep improving long after launch.